A new report launched today (27th April), will show that event planners have a generally positive outlook for the future of the industry, but that issues such as cost and new technology will have an impact on growth over the next year.
The Pulse Report, published by Eventbrite, the event registration and ticketing platform, shows the opinions of 875 industry professionals. There is an upbeat opinion of the current state of the market, with 67% of organisers, some of whom plan conferences and meetings at unusual venues in London, expecting their events side to grow throughout 2016.
However, this doesn’t mean that there are no pressures facing the industry. One of the biggest concerns raised by respondents to the survey was cost and efficient growth, with 40% believing that pressures to keep costs low will have an effect on the events they run this year.
The trend most likely to be taken up by event professionals this year is new technology. Many in the industry, though, including those running events on Thames boat charter vessels, remain reluctant to put too much emphasis on this area.
Most event planners have adopted social media, with 81% incorporating it into events, and a further 16% planning to do so, as well as 79% already utilising mobile event apps or planning to do so soon.
However, there is a cautious approach to more innovative technologies, such as wearable technology, Bluetooth and iBeacons. Event planners are assessing the capabilities, cost effectiveness and benefits of these to the market. We will have to wait and see how far these areas are adopted over the coming months and the potential impact of this on events.